Consumer’s expectation in #data management:
38% ofCustomers fretting about their data which handled by their brands
Effective data management has the potential to increase the pace of scientific discovery and promote more efficient and effective use of government funding and resources. Data management planning should be an integral part of research planning.
Customer Prospect in Data Management:
Companies that knowingly misinform or mislead consumers in any way about how their personal data is used increasingly risk self-extinction. Broken trust not only has a monetary impact on companies, but it can also undermine the brand reputation and damage employee morale, which is often difficult to measure and remediate. A Forbes Insights report reveals that 46% of organizations surveyed had suffered damage to their reputations and brand value as a result of a data breach.
Customers may forgive brand’s mistake but never forgive brand’s dishonest on their data management.
Frankly speaking, when it comes to securing sensitive data, the biggest pitfall hides in the false confidence that you know exactly what is going on across your IT systems. If all IT pros knew exactly what happens and who makes changes, why would companies continue to experience security incidents discovering them months and even years after a breach occurred? Netwrix 2015 State of IT Changes Survey revealed that nearly 70% of IT professionals still make changes to business critical IT systems without documenting them, and only 50% audit their IT infrastructures to verify that all changes are adequately made. With a large number of changes to data and system configurations, it becomes hard to detect a data leak,and find the root cause if there is an inability to see what’s going on.
The most crucial customer data to collect is how they found you. If your intake staff is failing to collect this information, implement a strategy to do so immediately. This may be in the form of a call tracking system, or may be a simple as creating an excel sheet for the person taking calls.
To have an audit trail of all your customer data systems. You know exactly when an employee views or changes a record which is a vital security measure. In addition to greater security, having this in place reassures customers that their data is being handled responsibly.
Avoid duplicate data, such as companies or contact information. Not only is this a waste of space, but more importantly it causes frustration for employees using the data and also potential customers who are receiving inquiries as a result of the duplication.